JAMIE REID

The Sex Pistols’ raucous anthems became the soundtrack of 1970s counterculture – a furious backlash against cosy conformity – and the artwork Reid created to promote them was almost as important as the music. His iconoclastic designs channelled that anger into art. The union jack has never looked quite the same since he ripped it up to promote the Pistols’ “Anarchy in the UK”. Her Majesty has never looked quite the same since Reid put a safety pin through her top lip to promote the Pistols’ “God Save the Queen”